Digital Marketing Solution
Digital marketing isn’t just building a website and sending out emails and hoping that your customers engage with your brand. Yes, website development and email marketing are integral parts of a cross-channel marketing campaign. But, digital marketing is so much more.
A truly integrated digital marketing strategy includes social media marketing and mobile marketing, two channels we excel in. We help our clients focus the power of social media and mobile for their benefit and for the benefit of their customers. Utilizing our proprietary Multichannel Marketing Roadmap, we work with our clients to launch fully integrated digital marketing campaigns that are customer-centric, in line with business objectives and provide actionable results.
We offer digital marketing strategy, Website Design, Search Engine Optimization, Pay Per Click, Social Media Marketing, Email Marketing and overall Digital marketing services.
At Xpert League, we are passionate about all things digital and effective business results for you. Our Xpertise lies in applying advanced e-Marketing knowledge to complex business issues and deliver robust solution to create best online customer experience on your web properties.
As a Digital Marketing Company we offer digital strategy, planning & creativity, resulting in fully managed and highly successful online marketing campaigns. If you want to experience results focused digital marketing which you can measure, optimize and improve your Return On Investment, Please feel free to contact one of the best digital marketing companies in India.
Our Process of Digital Marketing
1. Research/Information Gathering
We get to know our clients by asking those probing questions that get to the root of what they’re trying to do, what their business objectives truly are. We make sure we fully understand the What, Why, Who, How and When of our client’s brand and business objectives before we move forward.
2. Strategy Creation
Together, we create a roadmap to achieve set business goals and develop a unified brand voice across channels.
3. Tactical Implementation
Building on that roadmap, we design and implement integrated and customized digital, social and mobile marketing tactics in order to achieve your business objectives.
4. Analysis & Results
During the campaign and post-campaign we analyze data and results to understand what worked, what didn’t, and how to improve on our results for the next time. Or, as we like to say: lather, rinse, repeat.
Because our clients are unique, our approach is unique. Let us help you build a unique solution to your toughest business objectives.
What we do for Digital Marketing?
It is no exaggeration that we live in a digital world and from that perspective it is imperative that your business has an impressive presence in the digital space.In essence, digital marketing is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing and is measurable.
Let’s list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.
1. Search Engine Optimization (SEO)
In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.
Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many Xperts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).
So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.
Remember, it is the most cost-effective marketing strategy that will bring organic traffic to your business.
2. Search Engine Marketing (SEM)
Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.
The universe of SEM is diverse and complicated.Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
There are different platforms for SEM. By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.
SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.
You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting.But whatever you do, make sure your work is managed by Xperts like us, as wrong planning may make your costs go haywire.
3. Content Creation
Research shows that content creation is a definitive method of marketing.All recent changes to Google’s algorithm – be it Panda, Penguin or Hummingbird – point to the fact that content is the most important metric while filtering search results.
Content can be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.
4. Social Media Marketing (SMM)
Social Media Marketing or SMM is an offshoot of SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
As we mentioned above, good content is shared and liked.So we create and customize content for different social media platforms.
5. Digital Display Advertising
This again is a subset of SEM efforts. We use a variety of display advertising formats to target potential audience – be it text, image, banner, rich-media, interactive or video ads.
6. Retargeting and Remarketing
Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.
Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business; and hence the conversion rate is high.
We engage in Retargeting on your site, or on social network or on the mobile. Visualise your strategies based on the customers’ buying cycle.
7. Mobile Marketing
Remember, the website, apps and content should be customized for mobile devices. By 2016, mobile devices are expected to reach 2.6 billion units worldwide.
So as more people use smartphones, tablets and other mobile devices, the potential of mobile market continues to grow.
8. Interactive Marketing
According to a survey, 55 percent respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.
And hence, We make sure our advertising strategy engages the potential customer in a conversation.
We uses tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behaviour.
Engage with the customers actively and customize offers based on their preferences and browsing activities.
9. Viral Marketing
Viral Marketing is a strategy where a unique content spreads exponentially online, because the content is appreciated, shared and liked immensely.
This is a great way to brand and drive traffic to your website.
10. Email Marketing
When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing.
With an effective email marketing software, we maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits.
11. Digital Media Planning and Buying
When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.
Be it in driving sales or conversions, launching a new brand or promoting an established brand, or changing customer behaviour, the media agency plans different platforms and formats to reach the desired audience. It studies reach and frequency of different web-based and mobile applications.
12. Web Analytics
Perhaps, the most important aspect of your Digital Marketing is Web Analytics.
Essentially, Web Analytics helps to collect, measure, understand, analyse, plan, report and predict the web activities for your business.
Web Analytics should not be confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business.
Some of the important Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint and Chartbeat.
It goes without saying that every advertiser should use Web Analytics to understand his business and improve the ROI and conversions.